Nevenka. Pretty, delicate, stylish and a little bit old school. These gorgeous dresses and gowns are created by Rosemary Masic. Some time ago I was encouraged to visit the boutique in Howey Lane to look at these dresses "made from elaborate and intricate old linen". Old linen? Are they nice? Intrigued I just had to check it out. I discovered a tiny little shop in a small lane way dotted with boutiques and cafes. I went looking for table cloths and found an enchanted world of luxe bohemian clothing, all unique, and all obviously created from great passion and vision. I often purposefully pass by to look at the gowns in the window, and to appreciate the creativity and talent behind them.
So what is the story behind this unique work? Rosemary launched her clothing brand Nevenka 2006, inspired to create something truly beautiful after the death of her mother of the same name. Nevenka the brand "is not only a tribute to love and loss; it’s a celebration of all things feminine and beautiful." She takes the old and gives it new life and purpose. The embroideries and embellishments replicated in her work are sourced from family heirlooms, and those found on her global travels, especially from Eastern Europe where her family originates.
Her clothes are treasures bringing the past into the present for continued purpose and joy. Many women choose Nevenka gowns for their "special" day. An ideal match. A unique gown from a rich past, to set someone off into a new life full of possibility. Perfect.
So what is the story behind this unique work? Rosemary launched her clothing brand Nevenka 2006, inspired to create something truly beautiful after the death of her mother of the same name. Nevenka the brand "is not only a tribute to love and loss; it’s a celebration of all things feminine and beautiful." She takes the old and gives it new life and purpose. The embroideries and embellishments replicated in her work are sourced from family heirlooms, and those found on her global travels, especially from Eastern Europe where her family originates.
Her clothes are treasures bringing the past into the present for continued purpose and joy. Many women choose Nevenka gowns for their "special" day. An ideal match. A unique gown from a rich past, to set someone off into a new life full of possibility. Perfect.
NEVENKA / 12 Howey Place, Melbourne / +61 3 9663 5873 / www.nevenka.com.au
Images: ℅ Nevenka Facebook page & Google images (Fashionising, Lady Melbourne)
Images: ℅ Nevenka Facebook page & Google images (Fashionising, Lady Melbourne)
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