I'm not normally a fan of chain businesses, but when you have created perfection why not keep it going? Princi is a chic bakery dedicated to high-quality fresh bread using traditional recipes, made with organic wholemeal flour and baked throughout the day in a beech-fired oven, artisan pastries, pastas and salads. The founder, Rocco Princi, launched Princi in 1986 and has since expanded to five stores in Milan plus one in London.
Princi outlets are striking in their minimalism, designed by the architect Claudio Silvestrin, with lots of straight lines, designer stools and diffused lighting warmly reflecting off wood, bronze and stone. It is sleek and modern.
Here’s how it works. First, decide on which mouth-watering choice you'd like to make. Choose from focaccia, a square slice of pizza topped with juicy tomato or some more substantial meals like pasta, lasagna or salad. Get in line to pay, then get in another to collect your choice. Sounds straight forward right? Well it was a little crazy right on lunch time. People flooded in and jostled for position at the register, in line for collection, and then to grab a spot at the communal tables. Slightly spooked I spotted an area with waiter service downstairs, so headed down there for a seat and more time to Google translate the menu! As the lunch rush continued animated exchanges continued as guests tried to convince waiters that they should be able to sit a the tables downstairs. Very entertaining!
Princi doesn't only serve lunch, it's actually a 24hr a day enterprise so whether you're after breakfast, lunch, appertivo or dinner you can find something really fresh and delicious, all with the added lure of the energetic and passionate staff and guests!
Princi outlets are striking in their minimalism, designed by the architect Claudio Silvestrin, with lots of straight lines, designer stools and diffused lighting warmly reflecting off wood, bronze and stone. It is sleek and modern.
Here’s how it works. First, decide on which mouth-watering choice you'd like to make. Choose from focaccia, a square slice of pizza topped with juicy tomato or some more substantial meals like pasta, lasagna or salad. Get in line to pay, then get in another to collect your choice. Sounds straight forward right? Well it was a little crazy right on lunch time. People flooded in and jostled for position at the register, in line for collection, and then to grab a spot at the communal tables. Slightly spooked I spotted an area with waiter service downstairs, so headed down there for a seat and more time to Google translate the menu! As the lunch rush continued animated exchanges continued as guests tried to convince waiters that they should be able to sit a the tables downstairs. Very entertaining!
Princi doesn't only serve lunch, it's actually a 24hr a day enterprise so whether you're after breakfast, lunch, appertivo or dinner you can find something really fresh and delicious, all with the added lure of the energetic and passionate staff and guests!
PRINCI / Piazza XXV Aprile, 5 / Via Ponte Vetero, 10 / Via Speronari, 6 / Largo la Foppa, 2 / Corso Venezia, 21/ www.princi.it
Images: ℅ Google images
Images: ℅ Google images
RSS Feed
