What a great concept store. They create household product branded with the letters of the alphabet (A -Z) inspired by the printing process. Their range includes books, stationery, kitchen items, throw cushions, iPhone covers and food products. This industrial linear space sits around a cafe space serving coffee and milk products (plus cake and other yummy treats). Why milk products you ask? Well historically print makers were encouraged the drink lots of milk and milk products to safe guard against the ill effects of the printing process…metal content of the inks and machinery pollutants…
A little sample for your viewing pleasure...
Images: ℅ Type Hype website & Google images